Name Announced

The local telecoms company - who indirectly funded most of the £43.5million for the stadium after Hull City Council sold their KC shares at huge profit - will pay a five-figure fee every year to the Stadium Management Company for the naming rights.

The deal will run for 10 years, though there is the option to cancel it in the 3rd year.

Fans had hoped that the stadium would keep its traditional name of 'The Circle'. However, Adam Pearson - chairman of the Stadium Management Company and of Hull City - said that it was necessary to fulfil the sponsor's wishes.

He said: "Kingston Communications wanted the full name and I think we need to respect the fact a large PLC needs its full name on the title.
"For too long sports clubs have struggled because they have not been commercial enough and I for one have never been embarrassed about being commercial."

He added that it will be "superb" for fans.

Meanwhile, Councillor Ken Branson said: "The City Council is delighted that Kingston Communications is involved with this stadium complex built by the local authority for the people of Hull.
"Kingston Communications is a pioneering company in which the City Council and many other local people have a significant stakeholding. It is fitting that one of Hull's best know companies should be associated with this flagship regeneration project."

For the latest photos of the stadium, taken exclusively for Hull City Online, click here.